Living Benefits · IUL · Term · Wealth Building

Sell life insurance
that pays while
your client is alive.

National Life Group's living benefits riders transform a standard life policy into a financial safety net your clients can actually use. Through The Life GA, you get contracted, trained, and equipped to have a completely different conversation with every client you sit in front of.

✦ Living benefits on term and IUL products

✦ Critical, chronic & terminal illness riders

✦ 170+ year track record of financial strength

✦ No additional premium for living benefits riders

Two product lines.
One powerful story to tell.

NLG gives you a product for the client who wants protection and the client who wants to build wealth — both with living benefits built in.

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Term with Living Benefits

Affordable protection that does more than die.

NLG's term products include living benefits riders that allow clients to access a portion of their death benefit if diagnosed with a critical, chronic, or terminal illness — at no additional premium on most products. It's the easiest upgrade you'll ever make to a term sale.

  • Critical illness — heart attack, stroke, cancer and more
  • Chronic illness — inability to perform 2 of 6 ADLs
  • Terminal illness — 12-24 month life expectancy
  • No additional premium on most term products
Get Contracted →
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IUL with Living Benefits

Wealth accumulation with a safety net built in.

NLG's Indexed Universal Life products combine tax-advantaged growth tied to market index performance with the same living benefits protection — giving clients a vehicle for retirement income, college funding, and legacy planning that also protects them from life's biggest health events.

  • Index-linked growth with downside floor protection
  • Tax-advantaged accumulation and tax-free distributions
  • Living benefits riders included on most IUL products
  • Flexible premium and death benefit options
Get Contracted →

A 170-year-old carrier built for the modern agent.

NLG combines the financial strength and product depth of a legacy carrier with living benefits innovation that gives agents a genuine competitive edge in the market.

01

The Conversation Changer

Living benefits give you something most agents don't have — a reason for a client to choose your policy over a competitor's. It's not just about the death benefit anymore.

02

Financial Strength You Can Stand Behind

NLG has been keeping promises for over 170 years. When you present NLG to a client, you're presenting a carrier with the track record to back it up.

03

Product Depth for Every Client Stage

From a 30-year-old looking for affordable protection to a 50-year-old building retirement income — NLG's shelf covers the full spectrum of client need.

04

Agent Support & Resources

NLG invests heavily in agent development — illustration tools, case support, and marketing resources that make you look like the expert in the room.

170+
Years in business — one of the most established life carriers in the country
3
Living benefits riders — critical, chronic, and terminal illness covered
$0
Additional premium for living benefits on most term products
A+
AM Best financial strength rating — carrier stability you can count on

We don't just contract you.
We set you up to win with NLG.

Living benefits is a different sale. We train you to tell the story compellingly — and give you the tools to back it up.

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Lead Campaigns

Done-for-you marketing targeting clients who need more than just a death benefit — and agents ready to deliver it.

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Fast Contracting

Frictionless NLG appointments. We handle the paperwork so you're writing business, not chasing forms.

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Living Benefits Training

How to explain living benefits simply. How to position IUL without overcomplicating it. Scripts that actually work.

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Marketing Support

Co-branded assets and social content built around the living benefits story — ready to deploy immediately.

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Case Support

Complex IUL cases need experienced eyes. We're in your corner on illustration reviews and case design.

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Growth Strategy

Build NLG into a cornerstone of your business — whether you're adding it to an existing book or going all-in.

Built to reward producers at every level.

Competitive comp on every NLG product — with overrides available for agency owners.

Direct Agents

Top Street-Level Compensation

Independent agents writing NLG through The Life GA receive top street-level commissions on term and IUL products. Competitive payouts that reward production from your very first policy.

Exact comp details shared on your onboarding call. Schedule yours →

Ready to add living benefits to every conversation?

Whether you're an agency owner looking to unlock overrides or an agent ready to differentiate your practice — the next step is a 30-minute call. We'll cover NLG's products, comp, and what to expect in your first 30 days.

Schedule a 30-Min Call
or fill out the form below